Dillinger London : Online Clothes Store Project Description
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Chris Lam (Student Profile)
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The project will improve on common characteristics, trends and flaws of current websites that sell designer menswear clothing as shopping for clothing on the internet hasn’t really taken off compared to shopping for books, DVD’s, electrical goods etc. I will create a stylish immersive experience for the user, as similar as possible to the ‘shopping experience’ created by a physical designer clothing shop. It is thought this ‘experience’ that higher priced clothing boutiques and upmarket department stores create, is what influences people and leads them to make a purchase.